Having a direct line into the health of your customers and how well you’re doing resolving their issues and being proactive with solutions is critical to ensuring your organization is customer centric.
If you don’t and you’re not, your revenue and retention projections aren’t worth the paper they’re printed on.
Your customers have different experiences with you at different touch points – so a once-a-year CustSat survey doesn’t cut it. The data is out of date and irrelevant before you’ve had a chance to run the report. The experiences pre and post renewal, throughout a claim, when they’re onboarded and when they leave are each different. And you need to be connected to them in real time during each of those important touchpoints, because they’re the touch points that are the most important to your customers.
A deliberate VoC program ensures you’re making business decisions that reflect the wants and needs of your customers when they matter most to them, not merely when you have time.
Contact us today to schedule a free consultation and learn how GAS - Growth Accelerating Solutions can help take your marketing to the next level.
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