Engagements
Step on the GAS...
GAS engagements are designed to help our clients ‘hit their number’ and in some cases, define what the number should be based on the available market and what they’re able to acquire. We get our clients closer to those triggers that deliver more from their existing clients, leverage those insights to acquire more and provide differentiated experiences so they retain them and grow them.
But we can’t reasonably expect to achieve growth targets based on what we do now. What got us to where we are not only won’t get us where we need to go; it wasn’t designed to. What you’re doing now has likely already delivered everything it’s capable of – and the pressures you’re feeling on fueling acquisition and preserving retention revenue is your current business model groaning under the weight of trying to do more than it was designed to do.
To grow, you need to make changes. Trying to do what you’ve always done the way you’ve always done it and then shovelling more volume into a machine that is already at its breaking point will result in failure and maybe your job.
GAS engagements bridge the gap by focusing on understanding what your customers need from you to do what you want them to do, and what they want from you in order to stay and perhaps give you more.
Growth Accelerating Solutions
P2MP - Plan to Make Plan
Voice of the Customer (VoC)
P2MP - Plan to Make Plan
Organizations are often given a number based on an ambitious target and in many cases, the math to support how they arrived at these targets isn’t available.
Go-to-Market Strategy
Voice of the Customer (VoC)
P2MP - Plan to Make Plan
Once we have a plan, how we go to market matters as it’s these strategies and tactics that ultimately deliver the planned acquisition, penetration, and retention targets.
Customer Journey Mapping
Voice of the Customer (VoC)
Voice of the Customer (VoC)
Your customers hold the keys to achieving your objectives, and all we have to do is ask them what they need from you, when and how they need to receive it in order for them to do what we need them to do. And thank you for it afterward.
Voice of the Customer (VoC)
Voice of the Customer (VoC)
Voice of the Customer (VoC)
The customer’s voice should be the first thing you hear when you log on in the morning and the last thought you have before you finish for the day.
Affinity Marketing Growth Solutions
Affinity Marketing Growth Solutions
Affinity Marketing Growth Solutions
In the insurance industry, Affinity is often referred to as a type of business but it’s so much more.
NPS Accelerator Solutions
Affinity Marketing Growth Solutions
Affinity Marketing Growth Solutions
An NPS score as a static KPI is useless unless you have a deliberate framework for advancing a detractor to a neutral and subsequently converting neutrals to promotors.
CRM Optimization and Integration
Affinity Marketing Growth Solutions
CRM Optimization and Integration
If you can’t measure it, report on it, analyze it, manage it in real time and improve on it, don’t do it.
Brands on GAS
Affinity Marketing Growth Solutions
CRM Optimization and Integration
The brand that got you where you are today is not the brand that will get you where you need to be tomorrow and beyond.
Mind the Gap - Bridging current and future state.
Where you're starting from won't get you where you need to go...
GAS engagements are deliberately structured to leverage your current state – where you are now – with where you need to be to hit your targets.
Establish a baseline...
Every GAS engagement starts by establishing a current state baseline and/or benchmark that articulates the way your organization is performing now. This isn’t meant to identify what you’re doing wrong, merely to establish a measure we can use to track progress and performance. In addition to understanding what’s working well, however, we often identify what isn’t working well and needs improvement, and any barriers and challenges that are getting in the way of progress. This is an important part of the process – we can’t plan where we want to go unless we know where we’re starting from.
Stakeholder engagement matters...
Through active internal and external stakeholder engagement complemented by industry and market data and analysis, we then identify the gap between what we have and what we need. Once done, we can build a plan to bridge the gap and begin making progressive improvements that are grounded in returns and growth.
Get off to a good start...
We start every engagement with a Discovery – a deep dive into the opportunities for growth and challenges that stand in the way of achieving your targets.
The Discovery is designed to help us understand exactly where you’re starting from and what we you feel you need to do to be successful and drive growth. We do not charge for this. This is our investment in partnership. As a result, our proposals are concise and to the point because we should already be on the same page.
Once we’ve completed a Discovery, we can leverage our structured engagements to help pull those levers that will have the greatest impact on bridging the gap and deliver the greatest return as efficiently as possible – and leverage a customer-centric framework so that your customers support your journey, rather than leave for one of your competitors because the change doesn’t reflect what they want and need.
Each of the above GAS solutions has been designed to leverage the Mind the Gap approach and drive customer-centric insights into your acquisition, retention, and penetration strategies. So you can hit your number, and your customers will thank you for including them on the journey.